Social Media Strategies in a Shifting Environment

When used strategically, social media is a powerful tool to increase awareness, spur engagement, and build peer-to-peer influence. With so many platforms and more coming online each year, it can feel overwhelming to get started. Should you have a presence on Facebook? Instagram? X (formerly Twitter)? LinkedIn? All the above? How often should you post? What do you do if someone posts a disparaging comment? During this session, we will explore strategies for integrating your social media strategy into your other communications efforts. Join us for what is sure to be a great conversation!

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