Social Media Strategies in a Shifting Environment



December 13, 2023
Noon – 1:00 P.M. PST





When used strategically, social media is a powerful tool to increase awareness, spur engagement, and build peer-to-peer influence. With so many platforms and more coming online each year, it can feel overwhelming to get started. Should you have a presence on Facebook? Instagram? X (formerly Twitter)? LinkedIn? All the above? How often should you post? What do you do if someone posts a disparaging comment? During this session, we will explore strategies for integrating your social media strategy into your other communications efforts. Join us for what is sure to be a great conversation!


Learners will: Gain tips and tricks for leveraging social media to engage families, community partners, and other key stakeholders


Who Should Attend: Leadership and staff responsible for communications and engagement at family resource centers, community-based organizations, child abuse prevention councils, and other child- and family-serving systems. 


Important Training Information: 

  • This is an interactive training. Please be prepared to participate in activities such as group discussion, break out rooms, and/or demonstration. Your training experience will be best with the use of a web cam, audio, and a training environment conducive to active participation.
  • This training will be recorded. The recording will be available to registered learners within 2 days of the training.
  • By registering for a CalTrin training, you consent to be added to the CalTrin mailing list.



Michelle Clinch has 30 years of experience working in communications and adult education, with 12 of those in human services. A central pillar of her approaches involves harnessing the power of social media to enhance communication and deliver just-in-time learning opportunities.