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Communications Tool Kit for Child, Family, and Community Well-Being


The webinar was presented on
January 19, 2023





This brief webinar will provide an orientation to the Communications Tool Kit, which provides guidance, messaging, and sample materials for your Child, Family, and Community Well-Being communications planning and implementation, and will focus on engaging public and private partners and those with lived expertise.


Participants will:

  • Learn “nuts and bolts” of Communications for both planning and implementation of Well-being plans
  • Take away tips to adapt the messages and materials included in the Communications Tool Kit


Who should attend: Staff responsible for community and partner outreach for Comprehensive Prevention planning; Public Information and Communications staff, including social media; Community Engagement staff; Comprehensive Prevention Planning lead agency staff, County Prevention Planning Teams



  • This is a webinar-style training. This means that you will not be on camera and will not be able to see other learners. This training will not include breakout rooms. Opportunities to interact with the presenter(s) and other participants will be included.
  • This training will be recorded. The recording will be available to registered learners within 2 days of the training.
  • By registering for a CalTrin training, you consent to be added to the CalTrin mailing list. Contact information provided for this webinar may also be shared with Casey Family Programs.






Laurie Kappe has 30 years of professional experience covering grassroots and political organizing, public policy advocacy, research and analysis, as well as communications consulting. Laurie is a communications expert in the areas of youth violence prevention, gun control, and health and human services. She is also a frequent speaker on strategic communications and serves as a spokesperson on violence prevention.

Prior to forming i.e. communications, Laurie was a Senior Associate at Martin & Glantz. Laurie has also previously worked as a research analyst and corporate finance associate for two investment banks, where she learned about relational databases, online services and developed her interest in innovative communications methods to impact public policy. She has a bachelor’s degree from the University of Chicago and a master’s from the University of California, Berkeley.


Beth Kuenstler brings nearly 25 years of marketing, management, and partnership development experience, spanning multi-billion dollar companies to local, national, and international nonprofits.

Beth started her nonprofit career as Executive Director of San Francisco-based Hands On Bay Area. She has also held senior-level marketing positions at Kiva, the first consumer microfinance platform; and CARE, one of the largest international humanitarian organizations. In the for-profit sector, Beth spent over 10 years in consumer and high-tech marketing with Procter & Gamble, Kodak, and Adobe.

In addition to her professional experience, Beth brings 13 years of hands-on knowledge of the foster care system – from CASA, to foster parent, to foster-adopt parent. Her personal passion to understand and improve the lives of foster youth has driven her to greater levels of involvement with youth, biological parents, and social workers. Beth has a bachelor’s degree from Saint Louis University and an MBA from Purdue University.



President, i.e. communications



Senior Consultant, i.e. communications